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Profiles · Asia’s Most Promising Leaders

Lee Ray Sheng

A Hot Hideout · Tech-Enabled F&B / Cloud Kitchens

Lee Ray Sheng co-founded A Hot Hideout in 2020 while a second-year undergraduate at NTU, starting with a fried beehoon stall. Today, he leads over 80 employees across seven mala restaurant locations in Singapore.

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Asia 2026 · entries close 16 October 2026 Nominate